MOBILE MARKETING / ADVERTISING
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WHAT IS MOBILE MARKETING / ADVERTISING ?
Mobile marketing is the future. Every day millions of phone are purchased and texting is very prominent these days. Communication on the phone has become very common. Creating a marketing campaign integrated with the present marketing efforts.
- Potential uses
- Why mobile advertising matters
- The mobile consumer
- Role of data
- Mobile search engine optimization
- Mobile display
- How it works
- Programmatic evolution
- Targeting options
- Short messaging service
- Types of SMS
- How to advertising on mobiles
- Text Ads Under App & Video/App Exclusion
- Mobile App Install – Search & Display Network
- Mobile App Install ads – Video Network
- Universal App Install
- Loyalty programs
- Putting loyalty programs on mobile
- Coupons and offers programs on mobile